Media strategy

MIP believes businesses, public and voluntary organisations and high profile individuals need a comprehensive media strategy in place if they are to protect their image and project their strengths.

We work with clients to develop strategies that exploit the media to the full while giving early warning of the threat of media attack.

The experience of MIP’s partners in the press and broadcast industries and at the centre of British politics is put at the disposal of clients in a face-to-face relationship.

We do not believe in off the shelf advice – each situation is different and the solutions will be different.

Media relations

MIP are on-call 24 hours a day and offer a service tailored to the specific needs of the client.

We draw on our extensive high-level contacts in press and broadcasting to advance and defend the interests of our clients.

Crisis management

MIP can advise and assist on drawing up and implementing crisis management strategies. We can ensure clients have in place effective systems to deal with media crises and we can bring our expertise to bear on resolving problems.

Media Training – see our 3-minute DVD on this aspect of our work

Staffed by former Fleet Street, BBC and political strategy professionals, MIP deliver tailored media training packages that prepare executives for the toughest media questioning.

We research carefully the background to a client’s areas of activity and devise media simulations that mirror the challenges faced by TV, radio and press interviews.

Whatever your business, MIP can help your rehearse and polish your media skills.

We provide full recording and playback facilities to enable you study your performances and learn from your mistakes and successes. We can travel to you or use our own studio facilities.

We work with a number of media professionals to help you acquire the confidence and experience needed to put your message across.

We provide training packages for the British Venture Capital Association and we have special expertise in assisting City clients deal with the media.

Public relations and political consultancy

Trying to influence government policy or promote an idea or issue MIP can help give your campaign political momentum From public affairs advice, practical support with stakeholders, to winning support with the general public, MIP offers a range of services to help you achieve your goal.

Identity management

Whether you are looking to sharpen up your organisation’s core messages, launch a rebrand, or impose an identity across a complex organisation, MIP can help. Our partners have supported a diverse range of organisations through rebranding, from small voluntary organisations on a shoestring budget, through to major national institutions.

Analysis and research

Through our partner organisations we offer low-cost research with an extremely fast turn around. From one-off investigations and surveys, to regular weekly briefings this service provides organisations with the information they need for a campaign or policy decision without the cost of a full-time member of staff.